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一、中文部分
王柏程(2011)。有機產業關係品質、消費情境與顧客忠誠度之研究:以農夫市集為例。碩士論文,國立高雄餐旅大學餐旅管理研究所,高雄市。 王慧婷(2013)。健康檢查中心體驗行銷、滿意度與忠誠度之研究-以南部某區域國軍醫院為例。碩士論文,義守大學管理學院管理碩士在職專班,高雄市。 江芮琦(2018)。星馬餐廳顧客滿意度影響因素初探-以顧客之人格特質為調節變數。碩士論文,南臺科技大學餐旅管理系,台南市。 李明樺(2006)。服務品質、價格認知、企業形象、顧客滿意與顧客忠誠度之關係研究:以香料業為例。碩士論文,東吳大學企業管理學系,台北市。 李靜宜(2013)。平板電子書註記拍照應用於提升國小英語聽說能力之研究。碩士論文,國立臺中教育大學數位內容科技學系碩士班,台中市。 李慈心、陳建文、蕭志同(2015)。醫療服務品質,病患滿意度與病患忠誠度關係之研究:以齒列矯正門診為例。TAO齒顎矯正學雜誌,26(3),171-181。 行政院主計總處(2020)。國內生產毛額依行業分-分配比。 洪嘉蓉(2004)。服務品質、滿意度與忠誠度關係之研究-以中華電信公司ADSL顧客為例。碩士論文,大葉大學資訊管理學系碩士班,彰化縣。 杜峻凱(2020)。銀行服務品質之研究-以花旗銀行為例。碩士論文,僑光科技大學企業管理系研究所,台中市。 林曾文財(2016)。品牌知名度、顧客滿意度與再購意願之關係-以台中豐原小林梧股鵝肉為例。碩士論文,東海大學餐旅管理學系研究所碩士在職專班,台中市。 林佳敏(2008)。服務品質與服務空間對顧客滿意度及顧客忠誠度之影響-以宜蘭市咖啡店為例。碩士論文,佛光大學管理學系,宜蘭縣。 沈昭昇(2018)。以IPA分析網路銀行APP之服務品質-以T銀行為例。碩士論文,國立高雄大學國際高階經營管理碩士在職專班(IEMBA),高雄市。 孫志敏(2007),電業服務品質與顧客滿意度之探討-以台電公司科學園區用戶為例。碩士論文,國立中山大學企業管理學系碩士班,高雄市。 邱皓政 (2006)。量化研究與統計分析: SPSS中文視窗版資料分析範例解析。臺北市:五南圖書。 翁崇雄(2000)。服務品質評量模式之比較研究。中山管理評論,8(1),105-122。 張淑青(2007)。價格知覺對顧客滿意度之影響:同化與對比效果的探索,朝陽商管評論,6(1),47-76。 陳玉萍、曾振淦、洪志宏、曾雁明(2011)。醫院服務品質與顧客價值對於癌患滿意度的關係探討。放射治療與腫瘤學Therapeut Radiol Oncol,18(4),287-297。 陳鼎元(2020)。台灣網路銀行服務品質對顧客滿意度與忠誠度之研究。碩士論文,國立臺北大學金融與合作經營學系,新北市。 陳瑩璉(2019)。顧客關係管理對顧客滿意度與忠誠度之影響-以使用Line Pay為例。碩士論文,嶺東科技大學企業管理系碩士班,台中市。 陳國基(2008)。體驗行銷、價值知覺、情境消費與行為意向關係之研究:以台中地區王品集團餐廳為例。碩士論文,朝陽科技大學企業管理系研究所,台中市。 陳慕君(2003)。從生活風格觀點探討公益彩券消費者的彩券消費與新聞解讀。碩士論文,國立政治大學新聞研究所,台北市。 傅靖瑄(2017)。以 IPA 分析法探討餐廳服務品質及過度服務-以海底撈餐廳為例。碩士論文,朝陽科技大學,台中市。 黃美卿(1998)。銀行業關係價值-忠誠度模式之實證研究。碩士論文,國立雲林科技大學企業管理研究所,雲林縣。 楊佳翰(2013)。消費情境、服務品質、價格知覺與顧客忠誠度之關聯性探討-以台南大賣場為例。碩士論文,南台科技大學高階主管企業管理碩士班,台南市。 楊詠雯(2019)。金融機構服務品質對顧客關係, 顧客滿意度與顧客忠誠度影響之研究-以臺南第三信用合作社為例。碩士論文,崑山科技大學國際商務與金融研究所,台南市。 楊錦洲(2001)。顧客服務創新價值-如何做好服務品質。台北市:紅螞蟻圖書。 闕芝穎(2004)。百貨公司服務品質、顧客滿意度、顧客忠誠度與消費者生活型態關係之研究-以台北市地區為例。碩士論文,國立東華大學企業管理學系,花蓮縣。 廖俊儒(2004)。職棒現場觀眾消費體驗要素對體驗滿意度與忠誠意願影響之研究。博士論文,國立臺灣師範大學體育學系,台北市。 廖焜熙(2012)。服務品質、顧客滿意度、顧客忠誠度關係之實證研究:以行動電信業為例,International Journal of Lisrel,5(1),51-72。 魏碧慧(2019)。商店印象、顧客滿意度及顧客忠誠度之研究-以個性化咖啡店為例。碩士論文,醒吾科技大學行銷與流通管理系所,新北市。 藍毓莉、江雪萍、王美慧、陳建智(2015),「醫療服務品質對忠誠之影響-以滿意中介效果」,顧客滿意學刊,11(2),223-239。 蘇雲華(1996)。服務品質衡量方法之比較研究。碩士論文,國立中山大學企業管理研究所,高雄市。 劉財龍 (2009)。價格保證與便利性對購買意願之影響:以零售業為例。行銷評論,6(4),549-590。 蔡佩吟(2006)。訊號和過去經驗對信任因素及行為意圖影響之研究-以交易型虛擬社群為例。碩士論文,靜宜大學企業管理研究所,台中市。 賴權富(2008)。企業形象、服務品質與關係行銷對關係品質與顧客終場價值的關聯性研究-以嘉義地區人力仲介公司為例。碩士論文,南台科技大學高階主管企管碩士班,台南市。 簡惠珠(2006),顧客價值、價格知覺、顧客滿意度、轉換成本對顧客忠誠度影響之研究:以量販店為例。碩士論文,國立成功大學高階管理碩士在職專班,台南市。
二、英文部分
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