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研究生中文姓名:鄧富仁
研究生英文姓名:Teng Fu-Jen
中文論文名稱:精神復健機構與受眾認知落差之分析-以醫療糾紛為例
英文論文名稱:The Analysis of Cognitive Gap Between Psychiatric Rehabilitation Agencies and Audience-Medical Dispute as Example
指導教授姓名:指導教授︰姚惠忠
學位類別:碩士
校院名稱:大葉大學
系所名稱:人力資源暨公共關係學系
學號:R0231005
畢業學年度:104
學期:
語文別:中文
中文關鍵詞:情境認知落差;醫療糾紛;精神復健機構;期望落差
英文關鍵字:situation gap;medical dispute;psychiatric rehabilitation agencies;expectation gap
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由於醫療環境的改變,醫療糾紛的事件數逐年攀高,因此醫療糾紛已經是醫療從業人員不得不面對的課題,而醫療糾紛事件所處的情境,幾乎是醫療機構與家屬各執一詞,在這種情況之下,雙方幾乎很難達成共識,冀能藉此一研究作為將來精神復健機構處理醫療糾紛之參考。本研究主要是探討精神復健機構與受眾的認知落差分析,因此選取深度訪談法來蒐集資訊進行描述與分析,有別於目前國內醫療糾紛的相關研究,大都以醫院的醫療糾紛為主要研究的對象,鮮少以精神復健機構的做為研究對象,另外,大部份的醫療糾紛研究,都是以訪談醫事人員或專家的想法與經驗,故本研究的訪談對象除了工作人員外,也加入家屬訪談,瞭解醫療糾紛的形成原因,研究中發現情境認知落差、期望落差也同樣存在於精神復健機構與家屬兩者之間。本研究根據研究結果,建議精神復健機構在面對醫療糾紛時應降低雙方認知落差,並尋找認知落差的原因、溝通應以降低家屬怒氣為目標、並確實製作紀錄,期望這些建議可以成為醫療相關機構在實務上的應用及研究的依據。
Along with changes in the medical environment, there has been a surge in medical disputes year after year. As a result, medical disputes have practically become issues that medical personnel have to face inevitably. However, medical institutions and patients’ families almost have their own steadfast opinions when it comes to the situation of a medical dispute. Under such circumstances, it is essentially difficult for both p. Study centers on an analysis of the cognitive gap between psychiatric rehabilitation agencies and audiences. In-depth interviews were employed to collect data for arties to reach a consensus. As such, this study aspires to provide a reference for psychiatric rehabilitation agencies in handling medical disputes. further data description and analysis. This study is different from current research of medical disputes in Taiwan, which largely focuses on hospitals whereas psychiatric rehabilitation agencies are hardly the research subjects. Meanwhile, considering that most research of medical disputes only interviewed medical personnel or experts to seek their opinions or experiences, this study includes interviews with patients’ families in addition to that with medical workers in order to understand the causes of medical disputes. This study found that both the situation gap and the expectation gap also exist in psychiatric rehabilitation agencies and patients’ families. Based on research results, this study suggests that psychiatric rehabilitation agencies in a medical dispute should minimize both parties’ cognitive gap, find out the causes of the cognitive gap, target communication at easing patients’ families’ anger, and make detailed records. This study hopes that these suggestions can provide guidance for medical related institutions in practical application and research.
目錄
封面內頁
簽名頁
中文摘要 iii
英文摘要 iv
致謝 vi
目錄 vii
表目錄 ix
圖目錄 x
第一章 緒論 1
第一節 研究背景 1
第二節 研究動機 4
第三節 研究目的 7
第二章 文獻探討 8
第一節 醫療糾紛 8
第二節 情境與認知 11
第三節 溝通策略與認知 15
第四節 期望與認知 18
第三章 研究方法 21
第一節 研究方法的選擇 22
第二節 受訪者 23
第三節 研究工具 26
第四節 研究程序 27
第四章 研究分析 30
第一節 情境認知落差分析 30
第二節 溝通策略分析 35
第三節 期望落差分析 39
第五章 結論與建議 41
第一節 結論與討論 41
第二節 管理意涵 44
第三節 研究限制與未來研究建議 45
參考文獻 47

表目錄

表1-1 受理委託醫事鑑定案件數統計 4
表3-1 受訪者的基本資料 25

圖目錄

圖2-1 危機類型與反應策略之對應Coombs(1999) 12
一、中文部分
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行政院研考會(1995)。精神病患醫療服務體系之檢討。行政院研究發展考核委員會。
行政院衛生署(1997)。衛生白皮書-跨世紀衛生建設。衛生署。
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林靈宏(1994)。消費者行為。台北市:五南出版社。
姚惠忠(2012)。危機情境與反應策略之研究-組織與受眾認知落差之分析。公共行政學報,42,73-98。
姚惠忠(2013)。情境認知缺口對危機溝通效果之影響。管理學報,30(5),429-443。
陳榮基(1993)。台灣醫療糾紛的現況與處理。健康世界雜誌社。
陳榮基(1993)。醫療糾紛的預防。台灣醫學人文學刊。
甘添貴(2011)。醫療糾紛的預防及改進措施。法令月刊。
鄭博文,賴俊裕,&邱文宏。(2004)。以危機管理建構醫療糾紛預 防之模式。危機管理學刊,1(3),61-73。

葉英堃(1996)。承先啟後-對革新臺北市精神醫療保健的私見。
臺北市立療養院民國85年年報,139-142。
臧國仁、鐘蔚文(1997)。框架概念與公共關係策略-有關運用媒介
框架的探析。廣告學研究,7,99-130。
蔡美慧、盧豐華(2001)。適當的回應病人:從言談技巧改善醫病關係。醫學教育,5(3),245-252。
蔡文惠、周建河、李翠芬(2011)。醫療糾紛的預防。Taiwan Journal of Oral Medicine Sciences,27(1),48-56。
潘淑滿(2003)。質性研究: 理論與應用。臺北市:心理出版社。
劉斐文、邱清華、楊銘欽(1997)。消費者基金會醫療爭議案件之分析研究。中華公共衛生雜誌,16(1),77-85。

二、英文部分

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Benson, J. A. (1988). Crisis revised: An analysis of strategies used by Tylenol in the second tampering episode. Central States Speech Journal, 39, 49-66.
Benoit, W. L., P. Gullifor, & D. A. Panici (1991). President Reagan’s defensive discourse on the Iran-contra affair. Communication Studies, 42, 272-294.
Benoit W. L., & S. L. Brinson (1994). AT and T: Apologies are not enough. Communication Quarterly, 42, 75-88.
Bradford, J. L., & D. E. Garrett (1995). The effectiveness of corporate communicative responses to accusations of unethical behavior. Journal of Business Ethics, 14, 875-892.
Benoit, W. L. (1997). Image Repair Discourse and Crisis Communication, Public Relations Review, 23(2), 177-186.
Barton, L., 2001. Crisis in Organization II, Cincinnati:South-Western.Choi, Y., & Y. H. Lin (2009). Consumer responses to Mattel product recalls posted on online bulletin boards: Exploring two types of emotion. Journal of Public Relations Research, 21(2), 198-207.
Claeys, A.S., V. Cauberghe, & P. Vyncke (2010). Restoring reputations in times of crisis:An experimental study of the Situational Crisis Communication Theory and the moderating effects of locus of control. Public Relations Review, 36(3), 256-262.

Claeys, A. S. and V. Cauberghe (2012). What Makes Crisis Response Strategies Work? The Impact of Crisis Involvement and Message Framing, Journal of Business Research, in press, 1-8.
Coombs, W. T. (1995). Choosing the right words: The development of guidelines for the selection of the “Appropriate” crisis-response strategies. Management Communication Quarterly, 4, 447-476.
Coombs, W. T. (1998). An analytic framework for crisis situations: Better responses from a better understanding of the situation. Journal of Public Relations Research, 10(3), 177-191.
Coombs, W. T. (1999). Ongoing Crisis Communication: Planning, Management, and Responding, Thousand Oaks, CA: Sage Publications.
Coombs, W. T. (2007a). Protecting organization reputations during a crisis: The development and application of situational crisis communication theory. Corporate Reputation Review,10(3), 163-176.
Coombs, W. T. (2007b). Ongoing crisis communication: Planning, management, and responding (2nd Ed.). Los Angeles: Sage. Coombs, W. T., & S. J. Holladay (2002). Helping crisis managers protect reputational assets: Initial tests of the situational crisis communication theory. Management Communication Quarterly, 16(2), 165-186.
Coombs, W. T., & S. J. Holladay (2008). Comparing apology to equivalent crisis response strategies: Clarifying apology’s role and value in crisis communication. Public Relations Review, 34(3), 252-257.
Coombs, W. T., & S. J. Holladay (2009). Further explorations of post-crisis communication: Effects of media and response strategies on perceptions and intentions. Public Relations Review, 35(1), 1-6.
Deegan, P. E. (1988). Recovery: The lived experience of rehabilitation. Psychosocial Rehabilitation Journal, 11(4), 11.
Huang, Y.-H., Lin, Y.-H., & Su, S.-H. (2005). Crisis communicative stategies: Category, continuum, and cultural implication in Taiwan. Public Relations Review, 31, 229-238.
Hwang, S., & Cameron, G. T. (2008). Public's expectation about an organization's stance in crisis communication based on perceived leadership and perceived severity of threats. Public Relations Review, 34, 70–73.
Reichart, J. (2003). A theoretical exploration of expectation gaps in the corporate issue construct. Corporate Reputation Review, 6, 58-69.Rogers, E. S., Chamberlin, J., Ellison, M. L., & Crean, T. (1997). A consumer-constructed scale to measure empowerment among users of mental health services. Psychiatric services, 48(8), 1042-1047.
Schwarz, A., 2008. Covariation-Based Causal Attributions during Organizational Crises: Suggestions for Extending Situational Crisis Communication Theory (SCCT), International Journal of Strategic Communication, 2(1), 31-53.
Sethi, S. P. (1979). A conceptual framework for environmental analysis of social issues and evaluation of business response patterns. Academy of Management Review, 4, 63-74.
Sheldon, C. A., & L. M. Sallot (2009). Image repair in politice: Testing effects of communication strategy and performance history in a faux pas. Journal of Public Relations Research, 21(1), 25-50.
Sturges, D. L., 1994. Communication through Crisis: A Strategy for Organizational Survival, Management Communication Quarterly, 7(3), 297-316.
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